Google has launched its March 2025 Core Update, and it will fully roll out within two weeks. Many website owners are concerned about how it will impact their rankings. In this blog post, we will break down:
- What changes this update brings
- How to check if your website is affected
- Steps to recover if your rankings drop
What’s Changing?
Google has stated that this update will prioritize content creators in search results. However, in reality, they are increasing AI-generated overviews at the top of search results. This means that fewer users may click on regular websites, as AI answers could dominate search visibility.
How to Check If You’re Affected
Once the update is fully rolled out by March 31, 2025, wait for a week before analyzing the impact. To check if your website has been affected, compare your data from:
- April 1-7, 2025 (after the update)
- March 5-12, 2025 (before the update)
Use Google Search Console to track:
- The number of clicks on your top-performing pages
- Any changes in the average ranking position of your pages
If your rankings have dropped by more than 4 positions, your website may be affected by this update.
What to Do If Your Rankings Drop
If you notice a significant drop in rankings, take the following steps:
- Analyze Your Content – Improve content quality, update outdated posts, and ensure your content matches search intent.
- Monitor AI Overviews – Check if Google is displaying AI-generated summaries for your target keywords. If so, optimize your content for featured snippets.
- Improve Website Authority – Build backlinks from high-authority websites to strengthen your credibility.
- Diversify Traffic Sources – Do not rely only on Google search traffic. Focus on building an audience through social media, email marketing, and other channels.
If your drop is minor (between 1-3 positions), it is within the normal range, and you do not need to take immediate action.
Final Thoughts
Not all websites will be affected by this update. However, if your rankings decline significantly, you must adjust your strategy and focus on high-quality, valuable content. Google’s algorithm updates can be unpredictable, but those who consistently produce useful content will always recover.
