You wrote the most amazing blog post and published it. Now what? You can’t just wait for search engines to bring traffic. And with all these Google core updates, it’s become difficult.
Now, you need to diversify your traffic sources to bring traffic to your blog. This means you need to repurpose your blog posts into different types of content.
But how can you do this? What are the steps? That’s what I’m here for. Read on to find out how you can repurpose your blog posts, gain more traffic, and expand your reach.
Ways To Repurpose Blog Posts
There are a number of ways to modify and use your existing blog posts on different platforms. Here, we’ll look at some types that will bring more users.
1. YouTube Video
A major chunk of users has moved towards YouTube instead of searching on Google and visiting sites. And if you’re not on YouTube, you’re making a big mistake. Don’t lose this opportunity.
Transform your blog post into a video and upload it on YouTube. To bring users to your blog, add the link in the description or mention it in your video. I made a video based on this blog post: Watch the video.
You’ll say that it’ll take a lot of time to make a video. But who said you’ve to record yourself? Let AI do its job. Steve.ai, Lumen5, VEED, FlexClip are some of the top sites for this.
I’ll give you another idea that I used for my old channel. Add chunks of your post on different slides of PowerPoint and record the slideshow. Then add a voiceover, and your video is ready!
2. Podcast
Podcasts have been booming since last year, and people are listening to them. If you build an audience and keep posting episodes, you can not only bring traffic but also monetize it to make some extra dollars.
So how do you convert your blog post into a podcast? It’s simple. Just use an AI voice generator that converts your text into real speech. PlayHT, Murf, and ElevenLabs make it easy to create a real voice.
But will people listen to this AI voice? Maybe yes. Because they also watch YouTube shorts and reels that use AI voices. So, people won’t care about the voice as long as they are getting some good knowledge.
3. Infographic
If your blog post is a listicle that lists the top 10 of something or a how-to guide, you need to create an infographic. If a blog adds your infographic to a post and credits you, you’ll earn a backlink (and traffic).
How to create an infographic? Use Canva, where you’ll find templates. Just edit them by adding your own content. Another way to create it is using an AI tool like Piktochart to save time.
Besides blogs adding your infographic, you should also share it on your social media profiles, especially Pinterest. It is the go-to platform for sharing infographics.
4. eBook
If you’ve written a complete guide about something, repurpose it into an eBook. It is a digital product, so you can sell it anywhere online (your blog, Kindle, Etsy, etc.) to earn more.
Besides selling, you can offer this eBook for free to your readers in exchange for their email address. This is the best way to build your email list and send out newsletters. If you have email subscribers, you don’t need to rely on search engines.
5. Twitter (X) Thread
Threads on Twitter go viral because the users get all the information in short text and time. So, you need to convert your blog post into a thread by splitting and summarizing it in short points.
You can either do this manually or take the help of websites such as BlogTweet, Optimo, and ChatGPT. Just copy and paste your content and let them do their job. It saves a lot of time.
6. Short Video (Reel)
How can anyone forget this? Create a reel and share it on Instagram, YouTube, and TikTok. If it goes viral, you’ll receive tons of traffic, and if your channel is monetized, it’ll rain money.
Again, why should you do all the hard work? Let the AI do this job. Websites like Fliki, Steve, and InVideo let you create short vertical videos with voice, music, and captions in no time. You just need to share them.
7. Course
Creators are making a lot of money by selling courses on any topic. And guess what, people are buying them. So why should you be left behind?
If you’ve created a blog on a topic, it means you have the knowledge. So, start recording a course now (AI won’t help you this time) because it will generate income for the long term. Even if your blog shuts down, that course will make you money.
Sell your course on platforms like Udemy, SkillShare, Teachable, etc. Just like providing an eBook, you can provide a free course to collect emails and leads.
8. Audiobook
Just like you created an eBook, create an audiobook from your blog post. You can also use the eBook for this. Use AI voice generation websites, and your audiobook is ready in minutes. Sell it on Audible or Kobo.
9. Slideshow
As I mentioned earlier, convert your blog post into a slideshow using PowerPoint or any other slideshow maker and share it on the SlideShare platform. Even though it doesn’t have much traffic, you’ll still get some of it.
10. Instagram Carousel
Carousel posts get more reach and saves on Instagram compared to single ones. Because they are informative and attractive. You can create them on Canva. Besides Instagram, you should also share them on LinkedIn.
Here are some extra tips to follow:
- If you’ve created a video, share it on Facebook and Instagram to reach a broader audience and gain more followers.
- Don’t leave any social media platform out. Create your account on all of them and share your content.
- Maximize the use of AI to create content and save your time.
- Hire freelancers for better quality instead of using AI.
- Analyze which type of content brings you traffic and focus on them.
- Create statistical infographics as they tend to get more embeds and shares.
Conclusion
Now you know different ways to maximize the reach of your blog post and create new content without brainstorming new ideas. I hope your content goes viral, and you make more money. Best of luck!
